The thing that resonated with me most from the reading was the importance of proper timing, as that is always something that has been difficult for me, it was good to have it acknowledged as important.
I liked the stressing of the importance of the availability of a market to sell too.
The feasibility criteria approach thing was a little confusing for me at first.
2 Questions:
What is a good method to gauge whether or not there is a proper customer base?
How long until one should be worried if sales are not going well?
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